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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 tomore than2,100 stores and more than$6.8 billion in annual sales in 2015--and was a firsthand witn...