Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup

Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than thirty-one percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.



Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family or (3) bank loa...