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Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

By Adam Harrell
Hardcover
$245.00
By Adam Harrell
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Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

Divided into ten chapters. Each focuses on a different key aspect of ...

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