Croc: How I Invented the World's Most Popular Shoe, became a Massive Success, and Nearly Destroyed Myself---in 15 Easy Lessons

Lessons on life and business you are guaranteed to find nowhere else.

Croc tells the true, larger-than-life story of George “Boe” Boedecker, Jr.: his fire to succeed, his “don’t just break the rules but make up new ones” attitude, his partners, his light-bulb moment, and then the explosion—in more ways than one—of Crocs.

This is a modern-day tale of lovers and haters, rivals and thieves, the hard partying, the strongest man in the world and the Mexican police, the fender bender with Fleetwood...