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Crystallizing Public Opinion

By Edward L. Bernays
Unabridged — 4 hours, 21 minutes
Audiobook
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By Edward L. Bernays
Unabridged — 4 hours, 21 minutes
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This audiobook is narrated by a digital voice.

In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human ...