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Data-Driven Marketing Strategy: How to apply data to achieve measurable results
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The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.
Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by Kamila Miller, it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges.
Designed to support both classroom learning and indep...
Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by Kamila Miller, it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges.
Designed to support both classroom learning and indep...
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