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Design Thinking for Strategy: Innovating Towards Competitive Advantage

By Claude Diderich
eBook
$119.00
By Claude Diderich
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The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer needs, make use of available capabilities, integrate requirements for financial success, and provide a competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addr...

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