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Digital Product Management: Managing Product Development, Launch and Support

By Boon Kee Lee
eBook
$72.99
By Boon Kee Lee
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Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.

The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include...

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