Doing Academic Research: A Practical Guide to Research Methods and Analysis

Doing Academic Research is an accessible guide to research focusing on the social sciences, humanities, and business. It approaches research as a process, steering readers through the beginnings of topic choice through choosing methods, samples, and then sharing their results.

The book guides readers through six methods in detail (interviews, focus groups, surveys, textual analysis, content analysis, and critical discourse analysis), providing enough information to successfully choose and co...