Don't Be Yourself: Why Authenticity Is Overrated (and What to Do Instead)

The surprising science of why being authentic holds you back—from the author of Why Do So Many Incompetent Men Become Leaders?

"Just be yourself" might be the worst advice you've ever received.

For years, we've been told that authenticity is the key to success—that we should be true to ourselves, tune out others' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts.

There's just one probl...