Order History
Premium Membership & Rewards
Help Center / FAQ
Future Demand: Why Building Your Brand among Tomorrow's Customers Is the Key to Start-up Succes
Audiobook
$14.99
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Not eligible for purchase using B&N Audiobooks Subscription credits
In stock
This item is currently out of stock online.
Not Eligible for Free ShippingSelect a store to view item availability.
Available on compatible , the free NOOK App, and in My Digital Library
NOOK App
Download NOOK app
NOOK Devices
NOOK eReaders
- NOOK GlowLight 4 Plus
NOOK Tablets
- NOOK 9" Lenovo Tablet
- NOOK 10" HD Lenovo Tablet
- NOOK Tablet 7" & 10.1"
- NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
- NOOK by Samsung [Tab 4 10.1, S2 & E]
Free NOOK Reading Apps
- NOOK for iOS
- NOOK for Android
BN.com website
Go to your Digital Library in My Account
Limit 1 per customer
A start-up comes to market. They launch an innovative new product. In a totally unique way, they solve a problem for a group of customers just waiting for a solution. Using cost-effective digital marketing, they get their solution in front of those customers. It goes brilliantly. Growth happens exponentially, and at a very low cost. VCs and the media pile in. Techcrunch goes wild.
Then something strange happens. New customers become more difficult and expensive to find. The ads stop performi...