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Global Strategy: A Market Creation Approach

By Sali Li, Noman Ahmed Shaheer
eBook
$112.00
By Sali Li, Noman Ahmed Shaheer
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Global Strategy: A Market Creation Approach is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. Authors Sali Li and Noman Shaheer equip future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

Categories

BusinessInternational BusinessInternational Business - General & Miscellaneous