How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success

Great ideas are all around us, waiting to be discovered. Here's how to find them.

We're used to imagining creativity as a lightbulb moment-sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered-more like precious artifacts that we unearth and refine?

In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method. The most successful innovators do...