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How to Win Campaigns: Communications for Change

By Chris Rose
Hardcover
$165.00
By Chris Rose
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How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure.

This fully revised and updated second edition inc...

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