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How to Write A Good Ad

By Dr. Robert C. Worstell (Editor), Victor O. Schwab
eBook
$4.99
By Dr. Robert C. Worstell (Editor), Victor O. Schwab
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"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them.

"Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine the extent of his success.

"As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively...

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