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If Then: How the Simulmatics Corporation Invented the Future

By Jill Lepore
Hardcover
$28.95
By Jill Lepore
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Notes From Your Bookseller
Notes From Your Bookseller

Jill Lepore never fails to make our eyes pop wide with wonder and surprise, pointing out new perspectives on how we got to where we are. If Then zeroes in on the Simulmatics Corporation, the \"missing link\" in the history of big tech and its collision with the \"science\" of human behavior. What she reveals sheds extraordinary, elucidating light on contemporary politics, polling, privacy and political division. Truly unique, completely engrossing and not to be missed.

Longlisted • National Book Award (Nonfiction) Best Books of 2020 • Financial Times Best Books of Fall 2020: O, The Oprah Magazine, The Observer, Boston.com Most Anticipated Books of Fall 2020: TIME

A revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths.

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politic...

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