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Impact for Customer Retention and Loyalty Programs: Driving Long-Term Value (IMPACT Marketing Series: A Complete Courses, #11)
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Picture yourself running a cozy bookstore, pouring love into every curated display, but customers grab one novel and don't return. Or maybe you're a marketing whiz at a bustling startup, watching new sign-ups spike while loyal fans drift away. Frustrating, right? Impact for Customer Retention and Loyalty Programs: Driving Long-Term Value is here to change that. This isn't some dry textbook—it's a lively, hands-on guide to turning casual buyers into die-hard fans who keep coming back like th...