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Influence, New and Expanded: The Psychology of Persuasion
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The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimedbestseller, Robert Cialdini-New York Timesbestselling author ofPre-Suasionand the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ...
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