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Irrational Persistence: Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business
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Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their "sales" team didn't have to do any selling-t...
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