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It Just Works: The Nine Simple Rules of Apple's Success

By Neil West
Narrated by: Neil West
Audiobook
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By Neil West
Narrated by: Neil West
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This item will be released on September 3, 2026.

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Simplicity is Apple's competitive advantage.It Just Worksshows how to make it yours.

What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it's a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.

But Apple's dedication to simplicity goes deeper than the products billions of us use every day. Simplicity is at the heart of all the ways Apple wins.

InIt Just Wo...