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How did a coloring book spend 14 weeks on the New York Times Non-Fiction Best Sellers list The year was 1962. America was in love with the young family in the White House, speaking of them with awe and reverence. Then the JFK Coloring Book was released, and punctured all that. Conceived by publisher Alexander A. Roman, with drawings by Mad Magazine's master caricaturist Mort Drucker and text by his Mad cohort Paul Laikin and Ratfink Room comedian Jackie Kannon, the book used the form of a c...