Lean Brands: Catch Customers, Drive Growth, and Stand Out in All Markets

“Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be.” -Al Ries, author of Positioning and The 22 Immutable Laws of Branding

“Filled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas ...