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Live from Cupertino: How Apple Used Words, Music, and Performance to Build the World's Best Sales Machine
Hardcover
$28.00
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Apple isn’t just a design and innovation powerhouse. It’s also the greatest sales machine you’ve never heard of.
Recommended Read by getAbstract!
In twenty-two years with the Cupertino band, Michael Hageloh saw it all. The era of beige boxes and clueless CEOs. The company’s near death. The return of Steve Jobs. Triumphs like the iPod, iTunes, and the iPhone. But you know that story. What you don’t know is that it was a sales operation built around music, storytelling, and passion that let Ap...
Recommended Read by getAbstract!
In twenty-two years with the Cupertino band, Michael Hageloh saw it all. The era of beige boxes and clueless CEOs. The company’s near death. The return of Steve Jobs. Triumphs like the iPod, iTunes, and the iPhone. But you know that story. What you don’t know is that it was a sales operation built around music, storytelling, and passion that let Ap...