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Lucky by Design: The Hidden Economics You Need to Get More of What You Want

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"Lucky by Design is that rarest of things: an economics PAGE-TURNER.” —Lin-Manuel Miranda

Wharton economist and market designer Judd Kessler pulls back the curtain on hidden markets that determine who gets what in everyday life—and how to tip the scales in your favor.


"Who knew cutting-edge economics could be so fun — and so useful? Witty and entertaining, Lucky by Design is essential reading before your next job hunt, school application, or even dinner reservation." —Seth Stephens-Davidowit...