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Managing Strategic Airline Alliances

By Birgit Kleymann, Hannu Seristö
eBook
$77.99
By Birgit Kleymann, Hannu Seristö
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Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associat...

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