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Marketing 2.0: Strategies for Closer Customer Relationships

By Gerald Corbae, Jacob B. Jensen, Dirk Schneider
Hardcover
$54.99
By Gerald Corbae, Jacob B. Jensen, Dirk Schneider
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The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses th...

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