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Markets Never Forget (But People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different

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Think "this time it's different"? Think again.

From internationally recognized investment expert Ken Fisher comes Markets Never Forget (But People Do), a well-reasoned, logical, data-driven and often entertaining look at the many ways investors' memories fail them. What's more, Fisher provides tools investors can use to begin improving their faulty memories—now.

No matter how big, new and scary something may seem, according to Fisher we've almost always been through something similar before. ...