Optimizing Sales and Marketing Data: Strategies for Accuracy and Efficiency

Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.

Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who want to build confidence with data and learn the essentials of fixing common data problems. If you're just starting out in sales or marketing and need simple steps to clean data, categorize customers and improve your results, this book shows you exactly how to get there.

Written by data exp...