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Paul Ricard: The Story of Provence's Drinks King

By Robert Murphy
Hardcover
$30.00
By Robert Murphy
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The biography of Paul Ricard—whose eponymous company Pernod Ricard produced and popularized pastis, an anise aperitif from his native Marseille—embodies a wonderfully rich business success story of the 20th century. Overcoming significant adversity amid the turmoil of the 1930s, Ricard built a renowned premium spirits brand, parlaying the beauty and mystique of Provence into a worldwide libation.

A savvy marketer and maverick, Paul Ricard started a company in Marseille, France, to introduce ...

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BiographyBusinessCookbooks, Food & WineGeneral & Miscellaneous BiographyBusiness BiographyGeneral & Miscellaneous CookingRich & Famous - BiographyGeneral & Miscellaneous Business BiographyCooking - Biography