Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling

HUMANS ARE HARDWIRED FOR STORIES Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street. ~ How you can add persuasion power to presentations ~ Eig...