Profit By Design: How to build a customer portfolio full of profitable promoters
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Stop closing sales. Start opening relationships.
It's time to design your business for profit. Management practices from last century are no longer enough to grow your business. Uncover powerful new insights by shifting your focus from your products and sercices to your understanding of how you create value for customers. This book spells out a formula you can use to take a deliberate approach to building a profitable customer portfolio.
No matter if you are in business or a non-profit orga...























