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Proposal Savvy: Creating Successful Proposals for Media Projects

By Elise K. Parsigian
Hardcover
$199.00
By Elise K. Parsigian
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Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.

Elise Parsigian describes types of project proposal and the problems which may be encountered in the...

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