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PUBLIC RELATIONS: A Primer for Business Executives

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A Hands-On Book of Ideas, Resources, and Advice on Public Relations

PUBLIC RELATIONS: A Primer for Business Executives,has many practical ideas and advice that will be useful to any business executive who wishes to learn more about Public Relations. It combines an explanation of Public Relations basics with practical help in all the major areas of Public Relations.

Reading this book will help you learn something about how Public Relations developed into a field of vital importance to every ...