Semiotic Perspectives

First published in 1982, this book looks at a wide variety of issues concerning the vast field of study that is ‘semiotics. It begins by tracing the beginnings of modern semiotics in the works two pioneering figures — Saussure and Peirce — in order to present fundamental assumptions, notions and distinctions which provide an essential background to the more recent developments. The author then goes on to look at Behavioural Semiotics, Luis Prieto’s idea of "l’Acte Semique", Austin’s theory ...