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Serving the Customer: The Role of Selling and Sales

By Thomas Aichner (Editor)
eBook
$69.99
By Thomas Aichner (Editor)
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This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serve customers and the role of selling and sales. Their research results and practical experiences can be used as a basis for further research as well as implemented by small, medium-sized and globally operating companies. The 13 chapters are organized in four parts, starting with (I) value cr...

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BusinessMarketing & SalesSales