Socialnomics: How Social Media Transforms the Way We Live and Do Business

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with seventy-five Fortune 1000 companies, fifty colleges and universities, and over 100 small businesses and non-profits since the first...