Sst: Succesful Selling to Type

SST ®: Successful Selling to Type, is based on the time-honored principle that relationships are crucial to successful selling. Even at the highest business-to-business levels, people still buy from people. But, people have different personalities and approaching them as though they are all the same is like a skilled craftsman using a single tool, the hammer. The single tool approach works well if all of your clients and prospects are nails. We know they are not.

SST the Book provides an o...