Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico

At the dawn of the twentieth century, José Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, it would become Mexico's leading producer of tequila. But when the Mexican Revolution erupted, a charge of treason and a death threat against him by Pancho Villa forced Cuervo to flee. His disappearance turned him into an obscure, shadowy historical figure.



In Tequila Wars, award-winning author Ted Genoways restores Cuervo to his place as a key player...