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Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico
By Ted Genoways
Hardcover
$31.99
By Ted Genoways
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Finalist for the 2026 James Beard Foundation's Award for Reference, History, and Scholarship
A revelatory history of the vast tequila empire born from the fires of the Mexican Revolution.
At the dawn of the twentieth century, José Cuervo inherited his family’s humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico’s leading producer of tequila. Cuervo grew his kingdom of agave by acquiring thousa...
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