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The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

By Terry Bacon, David Pugh
Paperback
$25.00
By Terry Bacon, David Pugh
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Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every touchpoint.

The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena. The best B2B companies depend on a multifront approach to business interaction, and this book reveals the secrets behind what is essentially a chess game with com...

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