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The Customer Loyalty Solution

By Arthur Middleton Hughes
eBook
$29.66
By Arthur Middleton Hughes
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How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs

Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases...

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BusinessMarketing & SalesMarketingMarketing - General & MiscellaneousCustomer Service