The Growth Engine: A Guide to Building a World-Class Business Development Function in Professional Services

The Growth Engine describes the main challenge professional services firms face as they grow and shows how to develop a scalable business development effort, covering everything from CRM systems and metrics around utilization, to service development and expansion, to account planning and cross-selling, to winning new clients, to team structure and roles, and to performance management.

This book is supported by extensive interviews with rainmakers in professional services firms including mark...