The Hidden Persuaders
Paperback
$16.95
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"One of the best books around for demystifying the deliberately mysterious arts of advertising."Salon
"Fascinating, entertaining and thought-stimulating."The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their commandThe New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniv...






















