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The Impossible Advantage: Winning the Competitive Game by Changing the Rules

By Wolfram Wördemann, Andreas Buchholz, Ned Wiley
eBook
$28.00
By Wolfram Wördemann, Andreas Buchholz, Ned Wiley
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Just about any business strategy tells you how to become a better or even one of the 'best players' in your market – through innovation, quality or price leadership, differentiation or positioning.

The Impossible Advantage takes you straight to an entirely different level of thinking: How to win the competition by Changing the Rules of the Game in your own favour. Make your competitors play your game and follow your rules!

'Impossible for us!' is what 8 out of 10 managers firmly believe. But ...

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