The In-Car-Nation Code: Making the Digital Transformation Succeed.

The automotive industry is the motor which drives many western economies: in Germany, for instance, it employs around 1.5 million people. As the digital transformation gathers pace, however, this pillar of the economy will, just like various other industries, need to wholly reinvent itself. This book is about the multitude of challenges this epochal change will entail. Blending a fictional storyline with factual information, it takes readers on a journey to the key locations of the digital ...