The Influencer Effect: Insider Tips for Gearing Up Your Online Success

Being endorsed by Oprah is so powerful that it became known as the Oprah effect. Using this concept, late-night television host Stephen Colbert began attacking Amazon for discouraging customers from buying titles from his publisher, Hachette Book Group in July of 2014. But Mr. Colbert picked another Hachette author — a startled and unknown author named Edan Lepucki — as the focal point of his campaign against Amazon. He challenged viewers to buy enough copies to get the novel on the New Yor...