The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

Revised and Expanded Edition.

Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.

THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer interviews fail and how to avoid wasting time building products nobody wants.

Instead of gene...