The Obvious: All You Need to Know in Business. Period.

The secrets to success in business aren't secrets at all. They're obvious, so obvious that they've mostly been taken for granted or ignored-until now.



We've all read the business allegories, the "how I did it" success stories, and yes, there's good advice to be found in their pages. But nowhere is the advice as pure, as simple, as elegant, as it is in The Obvious. Former CEO James Dale has compiled ingenious words to live by, lucid truths as likely to be found in a fortune cookie as an MBA ...