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The Pay Per Click Marketing Guide

By Alan Smith
eBook
$0.99
By Alan Smith
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PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found
on websites, advertising networks, and especially on search engines, PPC advertising
involves sponsored links that are typically in the form of text ads. These are usually
placed close to search results, where an advertiser pays a particular amount to visitors
who click on these links or banners and land on the advertiser's web page.

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