The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior.

“Filled with illuminating case studies, this is a stimulating examination of the hidden influences that guide people’s actions.” ―Publishers Weekly

Why do people do what we do? To answer this question, many of us turn to psychology. But it’s not enough to understand how we think. We also have to recognize the influence of where and how we live. From the ways we bring up childr...